Meghan Ory dresses in head-to-toe red to shoot scenes for fairytale series Once Upon a Time

She plays the fantastic character Ruby Red in ABC series Once Upon a Time.

And actress Meghan Ory was certainly turning heads in costume on Thursday afternoon.

The television star, styled as a modern version of Red Riding Hood for the fairy tale series, wore eye-popping red from head to toe on the British Columbia set.

Her name is Red: Meghan Ory gets into character on the British Columbia set of ABC series Once Upon a Time

Meghan even wore red streaks in her long mahogany locks to shoot new scenes of the programme.

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The star, whose character lives in a cottage with her grandmother in a village threatened by a wolf, looked wildly outrageous on set.

Quite the getup! Meghan wore red streaks in her hair and flashy accessories to complete the look

Leaving her cloak behind, she wore large red earrings, a fitted red tank top, red leggings, a matching jacket, boots and gloves for her chilly day on set.

An assistant was seen waiting for her off camera with a colourful blanket, which she warmed herself with from the plummeting temperatures in Steveston Village, British Columbia in between takes.

The village provides the backdrop for the show’s fictional town of Storybrooke, where Red and her fellow fairytale characters reside.

Aren’t you cold in that? The star was later seen wearing tiny red shorts

Once Upon a Time star Ginnifer Goodwin, who plays Mary Margaret Blanchard/Snow White in the series, was pictured later in the day shooting her own scenes, albeit in a much more demure look.

The actress brightened up the gloomy weather in a light blue coat with gray stockings and a textured grey dress underneath.

During break time, Ginnifer kept herself warm, throwing a black parka over her outfit as she hung out on set.